Success In BTEC National Business Unit 2: Developing a Marketing Campaign

This self-paced, online CPD course is designed to help teachers guide their BTEC National Business students through the challenging Unit 2 assessment.

Buy full access
  • 4-6 hours learning time
  • 38 videos, resources and activities

About this course

Packed with practical advice on delivery and exam technique, the course also features new teaching resources emphasise the crucial skills-based nature of this unit.

Who it's for

All teachers delivering BTEC National Business Unit 2: Developing a Marketing Campaign

Course series

Success In BTEC National Business

Course outline

  • Overview of Unit 2
  • AF1: Structure
  • AF2 Marketing Aims and Objectives
  • Assessment Doctor Activity
  • AF2: Marketing Aims and Objectives Skills - JAM Approach
  • AF3: Research and Analysis of Market Information
  • AF4: Justification
  • AF4: Justification - Resource to Develop the Skills
  • AF5: Marketing Mix
  • Campaign Creator Activity
  • AF6: Budget
  • AF7: Timescale
  • AF8: Presentation
  • Planning and Delivery - Dukes Secondary School
  • Planning and Delivery - Barton Peverill Sixth Form College
  • Logo Street - Resource
  • Course Summary


  • Michelle Stephenson

    Michelle is a highly experienced teacher and advanced practitioner. Michelle leads the tutor2u Vocational qualification team as well as leading tutor2u's resource and event development across all subjects.

  • Sean Powell

    Sean Powell is an experienced teacher and Head of Faculty, a senior examiner and moderator as well as an experienced presenter and trainer.

  • Angela Coates

    Angela Coates is an experienced teacher specialising in the planning and delivery of BTEC Level 2 and 3 Business at a school in the North East of England. Angela is an experienced team leader and examiner for Pearson.

  • Jane Millington

    Jane Millington is Assistant Principal and a former Head of Department. She is an experienced examiner and teacher of BTEC, GCSE and A Level Business.

  • Jon Clark

    Jon is an experienced Economics and Business teacher, author and presenter. Jon also leads tutor2u's innovative work in online teaching and learning.

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You'll get an access code that can be used to fully enrol on the course.

£50.00 (+VAT) per learner

What's included?

  • 4-6 hours learning time
  • 38 videos, interactive resources and activities
  • Designed and delivered by highly experienced presenters
  • Track your progress
  • Device-friendly learning platform

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