About this course
Packed with practical advice on delivery and exam technique, the course also features new teaching resources emphasise the crucial skills-based nature of this unit.
Who it's for
All teachers delivering BTEC National Business Unit 2: Developing a Marketing Campaign
Course series
Course outline
-
-
Overview of Unit 2
-
-
-
AF1: Structure
-
-
-
AF2 Marketing Aims and Objectives
-
Assessment Doctor Activity
-
AF2: Marketing Aims and Objectives Skills - JAM Approach
-
-
-
AF3: Research and Analysis of Market Information
-
-
-
AF4: Justification
-
AF4: Justification - Resource to Develop the Skills
-
-
-
AF5: Marketing Mix
-
Campaign Creator Activity
-
-
-
AF6: Budget
-
-
-
AF7: Timescale
-
-
-
AF8: Presentation
-
-
-
Planning and Delivery - Dukes Secondary School
-
Planning and Delivery - Barton Peverill Sixth Form College
-
Logo Street - Resource
-
Course Summary
-
Hosts
-
Michelle Stephenson
Michelle is a highly experienced teacher and advanced practitioner. Michelle leads the tutor2u Vocational qualification team as well as leading tutor2u's resource and event development across all subjects.
-
Sean Powell
Sean Powell is an experienced teacher and Head of Faculty, a senior examiner and moderator as well as an experienced presenter and trainer.
-
Angela Coates
Angela Coates is an experienced teacher specialising in the planning and delivery of BTEC Level 2 and 3 Business at a school in the North East of England. Angela is an experienced team leader and examiner for Pearson.
-
Jane Millington
Jane Millington is Assistant Principal and a former Head of Department. She is an experienced examiner and teacher of BTEC, GCSE and A Level Business.
-
Jon Clark
Jon is an experienced Economics and Business teacher, author and presenter. Jon also leads tutor2u's innovative work in online teaching and learning.