Success In BTEC National Business Unit 2: Developing a Marketing Campaign
This self-paced, online CPD course is designed to help teachers guide their BTEC National Business students through the challenging Unit 2 assessment.
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4-6 hours learning time
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38 videos, resources and activities
About this course
Packed with practical advice on delivery and exam technique, the course also features new teaching resources emphasise the crucial skills-based nature of this unit.
Who it's for
All teachers delivering BTEC National Business Unit 2: Developing a Marketing Campaign
Course series
Course outline
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Overview of Unit 2
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AF1: Structure
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AF2 Marketing Aims and Objectives
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Assessment Doctor Activity
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AF2: Marketing Aims and Objectives Skills - JAM Approach
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AF3: Research and Analysis of Market Information
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AF4: Justification
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AF4: Justification - Resource to Develop the Skills
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AF5: Marketing Mix
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Campaign Creator Activity
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AF6: Budget
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AF7: Timescale
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AF8: Presentation
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Planning and Delivery - Dukes Secondary School
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Planning and Delivery - Barton Peverill Sixth Form College
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Logo Street - Resource
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Course Summary
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Hosts
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Michelle Stephenson
Michelle is a highly experienced teacher and advanced practitioner. Michelle leads the tutor2u Vocational qualification team as well as leading tutor2u's resource and event development across all subjects.
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Sean Powell
Sean Powell is an experienced teacher and Head of Faculty, a senior examiner and moderator as well as an experienced presenter and trainer.
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Angela Coates
Angela Coates is an experienced teacher specialising in the planning and delivery of BTEC Level 2 and 3 Business at a school in the North East of England. Angela is an experienced team leader and examiner for Pearson.
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Jane Millington
Jane Millington is Assistant Principal and a former Head of Department. She is an experienced examiner and teacher of BTEC, GCSE and A Level Business.
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Jon Clark
Jon is an experienced Economics and Business teacher, author and presenter. Jon also leads tutor2u's innovative work in online teaching and learning.
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What's included?
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4-6 hours learning time
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38 videos, interactive resources and activities
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Designed and delivered by highly experienced presenters
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Track your progress
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Device-friendly learning platform