Success In BTEC National Business Unit 2: Developing a Marketing Campaign

This self-paced, online CPD course is designed to help teachers guide their BTEC National Business students through the challenging Unit 2 assessment.

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4-6 hours learning time
38 videos, resources and activities

About this course

Packed with practical advice on delivery and exam technique, the course also features new teaching resources emphasise the crucial skills-based nature of this unit.

Who it's for

All teachers delivering BTEC National Business Unit 2: Developing a Marketing Campaign

Course series

Success In BTEC National Business

Course outline

: Overview of Unit 2
: AF1: Structure
: AF2 Marketing Aims and Objectives

Assessment Doctor Activity

AF2: Marketing Aims and Objectives Skills - JAM Approach
: AF3: Research and Analysis of Market Information
: AF4: Justification

AF4: Justification - Resource to Develop the Skills
: AF5: Marketing Mix

Campaign Creator Activity
: AF6: Budget
: AF7: Timescale
: AF8: Presentation
: Planning and Delivery - Dukes Secondary School

Planning and Delivery - Barton Peverill Sixth Form College

Logo Street - Resource

Course Summary

Hosts

Michelle Stephenson

Michelle is a highly experienced teacher and advanced practitioner. Michelle leads the tutor2u Vocational qualification team as well as leading tutor2u's resource and event development across all subjects.
Sean Powell

Sean Powell is an experienced teacher and Head of Faculty, a senior examiner and moderator as well as an experienced presenter and trainer.
Angela Coates

Angela Coates is an experienced teacher specialising in the planning and delivery of BTEC Level 2 and 3 Business at a school in the North East of England. Angela is an experienced team leader and examiner for Pearson.
Jane Millington

Jane Millington is Assistant Principal and a former Head of Department. She is an experienced examiner and teacher of BTEC, GCSE and A Level Business.
Jon Clark

Jon is an experienced Economics and Business teacher, author and presenter. Jon also leads tutor2u's innovative work in online teaching and learning.