Catch Up Online A-Level Business

Course outline

Week 1: How Businesses Make Profits

• Introduction
• Sales Volume and Sales Revenue
• Fixed Costs
• Variable Costs
• Fixed and Variable Costs - MCQ Activity
• Total Costs and Profit
• Contribution and the Break-Even Point
• Calculating the Break-Even Point
• Interpretation of the Break-Even Point
• Break-Even: Uses and Limitations
• Costs, Profit and Break Even - Clear the Deck Activity

Week 2: How Businesses Finance and Organise Their Activities

• Introduction
• Limited and Unlimited Liability
• Limited and Unlimited Liability - Trapdoor Activity
• Sole Traders
• Private Limited Companies
• Public Limited Companies
• Forms of Business - Concentration Game Activity
• Cash Flow
• Cash Flow Forecasts
• Improving Cash Flow and the Difference between Cash Flow and Profit
• Introduction to Sources of Finance
• Loans and Overdrafts
• Share Capital and Venture Capital

Week 3: Understanding Markets (1)

• Introduction
• Markets, Mass Markets and Niche Markets
• Market Size and Growth
• Market Share
• Market Size, Growth and Share - MCQ Activity
• Market Research - Primary and Secondary
• Market Research - Qualitative and Quantitative
• Sampling
• Market and Market Research - Match Up Activity

Week 4: Understanding Markets (2)

• Introduction
• Market Segmentation
• Market Mapping
• Demand
• Price Elasticity of Demand
• Price Elasticity of Demand - Why is it Important?
• Price Elasticity of Demand Practice Activities
• Income Elasticity of Demand
• Income Elasticity of Demand - Practice Activities
• Price Elasticity of Demand and Revenue - Calculation Activity
• Understanding Markets - Clear the Deck Activity
• Understanding Markets - MCQ Activity

Week 5: Marketing: Products, Pricing and Promotion

• Product Design and Development
• Promotion
• Branding
• Pricing and Pricing Strategies
• Marketing, Pricing and Promotion - Categorise Activity
• Marketing, Pricing and Promotion - Clear the Deck Activity

Week 6: Marketing Strategies

• Introduction
• The Product Life Cycle
• Boston Matrix and Product Portfolio
• Boston Matrix - MCQ Activity
• Boston Matrix - Match Up Activity
• Marketing Strategies - Connection Wall Activity

Week 7: How Businesses Operate Effectively

• Introduction
• Productivity and Efficiency
• Capacity and Capacity Utilisation
• Implications of Low/Under-Utilisation of Capacity
• Implications of High/Over-Utilisation of Capacity and Ways of Improving Capacity Utilisation
• Capacity - MCQ Activity
• Quality

Week 8: How Businesses Manage People Effectively

• Organisational Design
• Motivational Theories
• Financial and Non-Financial Methods/Incentives to Improve Employee Performance/Motivation
• Leadership
• Motivational Theories - File Away Activity
• Financial and Non-financial Motivators - Impossible 5 Activity
• Organisational Structure - Clear the Deck Activity
• Organisational Structures - Categorise Activity

Week 9: Essential Exam Skills

• Knowledge and Understanding
• Application and Writing in Context
• Application and Applying the Data
• Analysis
• Evaluation

Week 10: Essential Quantitative Skills

• Ratios, Averages and Fractions
• Percentages and Percentage Changes
• Index Numbers
• Standard Graphical Forms

Week 11: Revision Blast

• Revision Blast Activity 1 - Bubble Quiz
• Revision Blast Activity 2 - True or False
• Revision Blast Activity 3 - 30 Second Challenge
• Revision Blast Activity 4 - 3 2 1
• Revision Blast Activity 5 - Conundrums
• Revision Blast Activity 6 - 60 Second Challenge
• Revision Blast Activity 7 - True or False
• Revision Blast Activity 8 - Calculating Variances
• Revision Blast Activity 9 - Break-Even Calculations
• Revision Blast Activity 10 - Exam Style Question: Secondary Market Research
• Revision Blast Activity 11 - Cash Flow Forecast Calculations
• Revision Blast Activity 12 - Capacity and Capacity Utilisation Calculations
• Revision Blast 13 - 5 4 3 2 1