About this course
In this course, we cover the main business objectives of profit maximisation, revenue maximisation and sales volume maximisation, as well as broader efficiency objectives and general objectives / approaches to pricing. We weave in practical real-world examples as well as diagrammatic, numerical and mathematical approaches. We consider key evaluative issues such as stakeholder conflicts and short run v long run perspectives.
Who it's for
All teachers of Year 13 microeconomics
Course series
Course outline
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1. Introduction
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2. Profit maximisation
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3. Revenue maximisation and sales maximisation
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4. Other business objectives
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5. Pricing strategies
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6. Non-pricing strategies
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7. Efficiency objectives
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Hosts
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Liz Veal
Liz has taught Economics for over 25 years, including several years as Head of Economics at leading schools.
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Ruth Tarrant
Ruth has been Subject Lead in Economics at tutor2u for many years after a career of teaching Economics, Business, Politics and Maths in a range of secondary schools. She is a highly experienced A level Economics Examiner, and also teaches undergraduate Economics on a very part-time basis at the University of Oxford. Ruth is passionate about making economics fun, engaging and accessible for teachers and students.